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Benjamin Moore reveals Colour of the Year 2020

A soft, rosy hue blooming with potential was revealed as Benjamin Moore’s Colour of the Year.

2102-70 | First Light

“We selected First Light 2102-70 as our Colour of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, Benjamin Moore director of colour marketing and development. “First Light 2102-70 reflects a new definition of the home – a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”

This modern definition of dwelling replaces long-standing post-war ideals, shining light on a new era of design rooted in fluidity for the multigenerational, multifunctional and different states of mind now found under one roof. The Benjamin Moore Colour Trends 2020 palette features:

Recommended sheen: Traditionally, a flat finish is used on the ceiling, eggshell on walls, and semi-gloss on trim, says Magno, but high-gloss and matte finishes can be used almost anywhere for a more stylized look.“The Colour Trends 2020 palette plays an integral role in supporting these core human ideals,” said Magno. “Colour is powerful but highly subjective, especially through the lens of different generations, relationships and moods. But from the saturated to bright and airy, all are easy to live with and easy to love – whether they stand alone, in a strong pair, or all cohabitate.”

check out all of the new colours HERE

Visit the Benjamin Moore store nearest you – here in Kelowna & West Kelowna   Benjamin Moore    Locations

The Colour Trends 2020 Palette – just click on the name to see more information!

OC-57 | White Heron

White Heron

2102-70 | First Light
AF-485 | Crystalline
2067-60 | Windmill Wings
HC-149 | Buxton Blue
2152-50 | Golden Straw
AF-685 | Thunder
HC-125 | Cushing Green
2128-40 | Oxford Gray
Oxford Gray



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